Essentials for successful website engagement - Part 5: Get social

Social media may seem intimidating, but they are some of the best ways to interact and engage with your audience.

Social media, such as Facebook and Twitter, send your message to the venues where your donors, your volunteers and/or your future patrons spend their free time connecting, reading, shopping and playing.

Tips for Social Interaction

 

Where your website can be your information source, social media can show your personal side. Use Facebook and Twitter to:

  • post images of your work, new products or daily happenings
  • promote events or fundraisers
  • spread good news or recent relevant issues
  • interact personally with your followers
  • connect your followers with your  organization’s leaders through Q&As or asking for feedback.

 

Many people view businesses as "all business, all the time." If you can successfully and professionally relate on a personal level with your audience, you will earn their loyalty and trust.

Consultations

Have more questions or need help setting up your social media presence? Consider scheduling a Social Media Primer for your organization’s leaders. Learn more about social media services - click here.