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    <title>Jessica Norman - Portfolio Updates</title>
    <link>http://jessicanorman.com/redesign/index.php</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>jessica.d.norman@gmail.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-05-13T15:30:47+00:00</dc:date>
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    <item>
      <title><![CDATA[Positive Impact for Kids]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/positive_impact_for_kids</link>
      <guid>http://jessicanorman.com/index.php/site/entry/positive_impact_for_kids#When:15:30:47Z</guid>
      <description><![CDATA[This logo features the founder's criteria that the graphic be fun yet professional, cheerful and caring. As part of the new branding, the graphic can be used in a variety of colors from the organization's new color palette.]]></description>
      <dc:subject><![CDATA[featured, logos and branding,]]></dc:subject>
      <dc:date>2012-05-13T15:30:47+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[ZX Fitness &#8216;Zero Excuses&#8217; Campaign]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/zx_fitness_zero_excuses_campaign</link>
      <guid>http://jessicanorman.com/index.php/site/entry/zx_fitness_zero_excuses_campaign#When:01:38:22Z</guid>
      <description><![CDATA[The latest ZX Fitness marketing campaign features motivational quotes and the tagline "Zero eXcuses." It is intended for the university area, but also needed to appeal to older audiences.]]></description>
      <dc:subject><![CDATA[promotional materials,]]></dc:subject>
      <dc:date>2012-05-03T01:38:22+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[NC Health and Information Exchange Opt-Out Brochure]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/nc_health_and_information_exchange_opt_out_brochure</link>
      <guid>http://jessicanorman.com/index.php/site/entry/nc_health_and_information_exchange_opt_out_brochure#When:18:51:02Z</guid>
      <description><![CDATA[The North Carolina Health and information Exchange sought literature that would explain the organization's purpose and benefits, as well as provide patients across the state with the ability to opt-out of the digital record collection. Originating as a tri-fold with a perforated form to mail, the piece evolved into an informational brochure. ]]></description>
      <dc:subject><![CDATA[featured, promotional materials,]]></dc:subject>
      <dc:date>2012-05-01T18:51:02+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[SCA Durma]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/sca_durma</link>
      <guid>http://jessicanorman.com/index.php/site/entry/sca_durma#When:13:21:06Z</guid>
      <description><![CDATA[SCA Durma sought a full multimedia overhaul, including its website. The old site ran dozens of static HTML pages, which were hard to update and even harder to track. The new site is built in the content management system ExpressionEngine, and allows not only product searches, but categorization and robust features such as mailing lists.]]></description>
      <dc:subject><![CDATA[featured, web design,]]></dc:subject>
      <dc:date>2012-04-26T13:21:06+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Durma Narrated Product Video Feature]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/durma_narrated_product_video_feature</link>
      <guid>http://jessicanorman.com/index.php/site/entry/durma_narrated_product_video_feature#When:19:33:49Z</guid>
      <description><![CDATA[SCA began an aggressive YouTube video marketing campaign, which included editing and uploading dozens of product videos to its YouTube channel. Each month, a new product feature video will be released. I edited and narrated these video features.]]></description>
      <dc:subject><![CDATA[multimedia and video,]]></dc:subject>
      <dc:date>2012-03-25T19:33:49+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Durma Email Marketing]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/durma_email_marketing</link>
      <guid>http://jessicanorman.com/index.php/site/entry/durma_email_marketing#When:15:36:28Z</guid>
      <description><![CDATA[SCA sought an aggressive email marketing campaign for dealers and customers. The emails are distributed using ExpressionEngine's native email service, which also allows for mailing list maintenance.]]></description>
      <dc:subject><![CDATA[email marketing,]]></dc:subject>
      <dc:date>2012-03-25T15:36:28+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[American Red Cross]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/american_red_cross</link>
      <guid>http://jessicanorman.com/index.php/site/entry/american_red_cross#When:15:08:05Z</guid>
      <description><![CDATA[The Carolina Piedmont Region of the American Red Cross sought my assistance on several cross-platform development projects, including the migration of all chapter sites to ExpressionEngine, promotional logo designs and video production.]]></description>
      <dc:subject><![CDATA[Cross Platform,]]></dc:subject>
      <dc:date>2012-03-25T15:08:05+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[ZX Fitness]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/zx_fitness1</link>
      <guid>http://jessicanorman.com/index.php/site/entry/zx_fitness1#When:14:48:43Z</guid>
      <description><![CDATA[ZX Fitness is a Charlotte-based group of fitness clubs. As part of an ongoing collaboration with ZX's marketing team, I've developed direct mail pieces, magazine advertisements, redesigned the website, created a mobile website, developed Facebook apps for ZX's Facebook fan page and more. ]]></description>
      <dc:subject><![CDATA[Cross Platform,]]></dc:subject>
      <dc:date>2012-03-25T14:48:43+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[SCA Durma]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/sca_durma1</link>
      <guid>http://jessicanorman.com/index.php/site/entry/sca_durma1#When:15:26:00Z</guid>
      <description><![CDATA[SCA Durma specializes in high-quality Durma manufacturing production machines. As part of my collaboration with SCA, we have developed direct mail pieces, redesigned SCA's website, developed a cross-platform, full product catalog, designed magazine advertisements and trade show signage.]]></description>
      <dc:subject><![CDATA[Cross Platform,]]></dc:subject>
      <dc:date>2012-03-24T15:26:00+00:00</dc:date>
    </item>

    <item>
      <title><![CDATA[Durma Trifold Marketing Mailer]]></title>
      <link>http://jessicanorman.com/index.php/site/entry/durma_trifold_marketing_mailer</link>
      <guid>http://jessicanorman.com/index.php/site/entry/durma_trifold_marketing_mailer#When:17:29:45Z</guid>
      <description><![CDATA[The latest marketing campaign features a lighter design, with rounded edges and crisp contrast. This trifold mailer includes a line card with all the products available.]]></description>
      <dc:subject><![CDATA[advertising campaigns, promotional materials,]]></dc:subject>
      <dc:date>2012-03-22T17:29:45+00:00</dc:date>
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