ZX Fitness has a full-page ad in the Charlotte Executive Savings booklet. The marketing director sought an ad that would target women and included a 7-day pass that could be brought into one of the Charlotte-area locations. The same “Strength in Numbers” campaign was also used in the Charlotte Knights program (below).
![CSE_ZXFitness_20120215](https://jessicanorman.com/wp-content/uploads/2017/06/CSE_ZXFitness_20120215.jpg)