portfolio
graphic design
Southern Build + Design
This client was referred to me by an existing business relationship. They wanted to develop a "classy" brand for their significant other's general contracting business.
Flippin Thrifty
The owners of a new retail store wanted to convey the idea of vintage cool. They shared colors and moods and I came up with this.
Community Announcements
The best way to share information with neighbors is through well-designed signage at community entrances.
School Spirit Wear
Time to show school spirit and raise some funds for the PTA! Most of these shirts were printed with a single color screen, keeping costs low and allowing the organization to boost school pride. 5th Graders sporting their blue tie-dye shirts to the Southern Christmas...
Community Fall Festival
When the Lifestyle Director asked for a Renaissance-themed fall festival flyer, these flag waving animals fit the bill.
Planned Community Ad
When a PGA tournament comes to town, one of the best ways to bring people in to see your new homes for sale is by touting your awesome golf course.
Color Run Campaign
The culminating event for a local elementary school was a fundraising campaign over the course of 3 months and ended in a color run around the campus. In order to build excitement for the fundraising and event, a marketing campaign included vinyl banners, posters,...
Community Craft Fair
A community in south Charlotte requested my assistance in creating marketing materials for an upcoming Craft Fair that aligned with their brand standards and used visual elements from their other marketing materials.
Fall Festival Signage
A local elementary school's Fall Festival was in need of signage to promote its game booths and activities. I created a series of 15+ coordinating signs that mimic the energy and design elements of both comic arts and vintage circus signage. The signs were printed as...
School fundraising flyer
To kick off fundraising for the beginning of the school year, this campaign included messaging for families regarding donations to a school PTA.
Youth organization branding
A Charlotte youth organization sought branding for their building that combined their national brand standard with their sponsor's national brand standards. The design will be used in print collateral, as well as on the building itself.
Martin Music Studio
A Charlotte piano and vocal teacher sought to update her logo, which will be used on marketing and accessories.
NC Network of Grantmakers Health & Education Summit 2018
As part of the annual gathering of philanthropy's greatest in North Carolina, this year's program incorporated health initiatives.
School fundraising flyer
To kick off fall fundraising, this flyer promotes a school PTA raffle. The "Do More" branding was used throughout the school year to encourage financial and volunteer contributions for educational programs.
‘Under the Sea’ birthday invitation
When the birthday girl wanted a mermaid themed party, I put together a watercolor motif complete with tropical fish and a golden mermaid.
Navigating Advocacy event logo
NC Network of Grantmakers enlisted my help to develop a branding package for their summer learning series geared toward educational support organizations. After brainstorming with the organization, we landed on the series "Navigating Advocacy." The resulting logo...
KIPP Charlotte magazine ad
KIPP Charlotte, a charter school that is geared toward frequently underserved communities, places ads in local magazines and print media to encourage students to enroll. These ads adhere strictly to KIPP's national brand standards in terms of colors, imagery and font...
St. Stephens Preschool
The preschool located within Charlotte's St. Stephens United Methodist Church sought to expand its online presence beyond the page on the church website. They enlisted me to revamp their branding and build a website that could better serve their needs.
Valentine’s Day cards
What do you do to pass the time during a snow day? Create illustrations of your kids flying, then make them into two-sided Valentine's Day greetings, of course!
MSTS – Move It, Sell It, Trash It, Store It
MSTS is a Concord-based business that caters to those buying or selling their home or moving their furniture. Along with a new, clean website, MSTS has basic SEO to help them be more visible to potential customers in the area. The website also features a new, clean...
Tailgate event logo
In an inaugural community event, Browne's Ferry sought strong messaging to encourage neighbors to attend a cookoff contest and football game viewing at the community park. The event logo was printed on T-shirts for cookoff contestants, and was also used in all...
NC Grantmakers Education Summit Programs
The NC Network of Grantmakers held its second annual Education Summit in December, where funders gathered to discuss the state of education and its funding. I was tasked with developing the design for the program, which including informational graphics and a list of...
Grade school milestones
At the beginning and end of each school year, I create one of these chalkboard effect signs for kids to hold as they take their photos.
La Hauteur logo
Starting a chic new clothing business, Kia wanted a logo that would embody the tall silhouette of her target market. Early prototypes (below) included a woman, but the final product (on the right) showcases clean, simple lines.
Word Art Poster
An avid fitness enthusiast wanted to surprise her husband with a canvas marking all their intense training and races together. This fun 16x16 canvas included images from their races with a quip "The couple that runs, jumps, climbs and swims together stays together."
Community newsletters
Newsletters were developed, printed and distributed every two months from 2013-2016. They contained community meeting information and upcoming social events, as well as news and information for neighbors.
Youth Leadership Program Logo
Generation Nation sought customized branding for its Youth Leadership program. The logo uses the font and graphic elements of Generation Nation's core branding.
Red Cross Event Invitations
The Carolina Piedmont Region of the American Red Cross sought designs for two community events: a meet and greet to introduce the new regional CEO, and the annual meeting and volunteer celebration. The custom-made designs feature local images with clean, contemporary...
Book Cover Project
I was given a daunting task: design 10 book covers in 2 weeks. The publisher gave free reign to design to the desires of the authors. After consultations with each writer via Skype or phone, each author was given two design ideas. After selecting the one that most...
Event Foundations Logo
The client for this project sought a color scheme and logo design that was both professional and quirky. After exploring three design themes (below), the final logo brings in elements of groups with individual characters. The fonts mix structural and personal.
Afer Group
A new company sought a logo that represented their business, which imports goods from West Africa. The logo design incorporates an African symbol of unity and human rights. The final solution includes a graphic that can be used independently.
Art party invitations
The birthday girl wanted an art themed party, so these "paint swatches" were printed in three cards and delivered as custom invitations for the event!
Browne’s Ferry community branding
Nestled in northern Charlotte, Browne's Ferry community boasts its mature trees lining city streets. When developing a branding package for the community, incorporating this focal point was important. This branding is now used in community signage, print and email...
Dionne Cherese Boutique
Dionne sought a classy, feminine brand for her new jewelry design business. After looking over three design prototypes (shown below), Dionne pursued a clean, simple logo in bold colors.
Personal Poster Project
Arrie approached me about designing a poster for her significant other Jeff, a poster with a fictional account of their different life histories, all of which result in their finding each other. Sounds pretty cool. The poster (which was printed 12" wide and 36" tall),...
Malia Laine Logo
Wine accessory boutique owner Julia sought branding for her new business that embodied her personality and flair. The resulting brand included feminine lines, the hint of a wine glass and bold lime green. Earlier branding prototypes relied on the lime green with a...
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