logo and branding

Carmel Presbyterian Weekday School

Carmel Presbyterian Weekday School

Carmel Presbyterian Church in Charlotte needed marketing assistance to build their Weekday School attendance. As part of an overall marketing campaign, I developed the school’s first true branding and logo. Other campaign projects include the Weekday...
NC Health Information Exchange Brand Standards

NC Health Information Exchange Brand Standards

North Carolina Health Information Exchange updated its logo, from a teal and purple brand to a modernized green and black design. As part of the overhaul we developed a comprehensive Brand Standards guide for use within the organization and in any media uses.
Red Cross ‘Hometown Heroes’ Campaign

Red Cross ‘Hometown Heroes’ Campaign

The Greater Carolinas American Red Cross needed a graphic for its 2012 Hometown Heroes campaign. The campaign benefits fire victims, so Regional Communications Manager Kate Meier requested a graphic that incorporated home fires and the new Red Cross branding element....
Red Cross Poker Run event logo

Red Cross Poker Run event logo

The Greater Carolinas Red Cross sought a logo design for their late summer fundraiser, the Poker Run. The event is held at various locations along Lake Norman, and participants can boat or motorcycle from point to point. The logo needed to incorporate the poker theme,...
Positive Impact for Kids Logo

Positive Impact for Kids Logo

Twelve-year-old Leanne formed a non-profit organization to improve the lives of children and teens receiving medical treatment across the U.S. Leanne needed a logo design and website to centralize her campaign efforts. This logo features Leanne’s criteria that...