Red Cross Lake Norman Excursion T-Shirt

Red Cross Lake Norman Excursion T-Shirt

The Carolina Piedmont Region of the American Red Cross sponsors an annual cycling and running event, the Lake Norman Excursion. In 2012, the event organizers wanted something different and “funky” for the event T-shirt.
Fitness Center ‘Zero Excuses’ Campaign

Fitness Center ‘Zero Excuses’ Campaign

The latest ZX Fitness marketing campaign features motivational quotes and the tagline “Zero eXcuses.” It is intended for the university area, but also needed to appeal to older audiences.
Fitness Center ‘Strength in Numbers’ Campaign

Fitness Center ‘Strength in Numbers’ Campaign

ZX Fitness has a full-page ad in the Charlotte Executive Savings booklet. The marketing director sought an ad that would target women and included a 7-day pass that could be brought into one of the Charlotte-area locations. The same “Strength in Numbers”...
Sports magazine cover

Sports magazine cover

For his birthday, this young man was surprised with his own feature in a national sporting magazine. Well, maybe not, but he thought it was pretty cool.
Downtown Statesville PumpkinFest Event Map

Downtown Statesville PumpkinFest Event Map

The Downtown Statesville festival attracts thousands each year. Festival organizers use this map to help visitors find their way. Organizers have used this map since 2010.
Newspaper Centerpiece Illustrations

Newspaper Centerpiece Illustrations

Award-winning illustrations from the Statesville Record & Landmark, including a caricature of a columnist (left) and a hand-drawn cartoon illustration which was colorized digitally.