portfolio
graphic design
Personal Poster Project
Arrie approached me about designing a poster for her significant other Jeff, a poster with a fictional account of their different life histories, all of which result in their finding each other. Sounds pretty cool. The poster (which was printed 12" wide and 36" tall),...
Malia Laine Logo
Wine accessory boutique owner Julia sought branding for her new business that embodied her personality and flair. The resulting brand included feminine lines, the hint of a wine glass and bold lime green. Earlier branding prototypes relied on the lime green with a...
Union Grove General Store Event Flyer
Union Grove General Store was selected by Case XX Knives as a tour stop for its 2013 Artisans Tour. The owner wanted to promote the event in the local community. This design was developed for the flyers, and a similar design will be used on event T-shirts.
Country Store Magazine Ad
Union Grove General Store unveiled its revamped brand through its website launch and now with its updated Ruritan Spring Fest book. The new look builds off the vintage appeal of country stores, while highlighting the specific brands and products that bring folks to...
Union Grove General Store logo
Union Grove General Store wanted a historic looking logo to use on T-shirts and marketing campaigns. The idea was to have the 19th-century text with an sketched-look version of the storefront in the middle.
Carmel Presbyterian Weekday School
Carmel Presbyterian Church in Charlotte needed marketing assistance to build their Weekday School attendance. As part of an overall marketing campaign, I developed the school's first true branding and logo. Other campaign projects include the Weekday School's first...
NC Health Information Exchange Brand Standards
North Carolina Health Information Exchange updated its logo, from a teal and purple brand to a modernized green and black design. As part of the overhaul we developed a comprehensive Brand Standards guide for use within the organization and in any media uses.
Red Cross ‘Hometown Heroes’ Campaign
The Greater Carolinas American Red Cross needed a graphic for its 2012 Hometown Heroes campaign. The campaign benefits fire victims, so Regional Communications Manager Kate Meier requested a graphic that incorporated home fires and the new Red Cross branding element....
Red Cross Poker Run event logo
The Greater Carolinas Red Cross sought a logo design for their late summer fundraiser, the Poker Run. The event is held at various locations along Lake Norman, and participants can boat or motorcycle from point to point. The logo needed to incorporate the poker theme,...
Positive Impact for Kids Logo
Twelve-year-old Leanne formed a non-profit organization to improve the lives of children and teens receiving medical treatment across the U.S. Leanne needed a logo design and website to centralize her campaign efforts. This logo features Leanne's criteria that the...
Red Cross Lake Norman Excursion T-Shirt
The Carolina Piedmont Region of the American Red Cross sponsors an annual cycling and running event, the Lake Norman Excursion. In 2012, the event organizers wanted something different and "funky" for the event T-shirt.
Fitness Center ‘Zero Excuses’ Campaign
The latest ZX Fitness marketing campaign features motivational quotes and the tagline "Zero eXcuses." It is intended for the university area, but also needed to appeal to older audiences.
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